Handel » Especially when

There are so many metrics surrounding direct marketing. So many facts Pavel Buchnevich Jersey Youth , figures, test results and other sundry measurements.


It's tempting to think the only thing that matters with direct marketing copy is to get the tried and tested elements in place.


If that were the case, you would be able to buy DM copywriting software.


You would just enter a few lines of information about your product - price, offer and audience - and the software would draw on a database of thousands of previous Brady Skjei Jersey Youth , proven DM letters and ads. Press Enter and you would have near-perfect copy delivered to your screen in the blink of an eye.


Sounds cool, eh?


The trouble is, the 'metrics? approach to direct response writing ? whether written by you or a machine - limits your potential considerably.


One major attribute of every good direct response piece is how it touches its audience at a personal level. Great DM speaks to us as individuals. It touches our hopes, fears and ambitions. It makes us feel Kevin Shattenkirk Jersey Youth , it makes us ?want?.


And by that, I'm not talking about the 'smack-em-in-mouth? approach. As in, ?If your life isn't insured, your children could end up on the streets?. Or Chris Kreider Jersey Youth , ?Get out of debt in 30 minutes?. I don't think our industry is served well by manipulating the fears of decent people. Or over-promising in any way.


>> An example of DM copy that touches the reader


A long time ago I was given the job of beating a control brochure that was selling a book on the subject of US forces in Vietnam.


I changed nothing except the captions under the photos.


I remember one photo that showed an American ?Tunnel Rat? about to enter one of the Viet Cong's tunnel systems. A scary job, to say the least. The existing caption said something like, ?At the entrance of a tunnel system?.


There are two things wrong with this caption. First, it is redundant Marc Staal Jersey Youth , telling you nothing the photo itself doesn't already communicate. Second, it fails to 'touch? the reader in any way.


It's a long time ago, but my rewrite was something like this, ?Tunnel Rat tenses before plunging into the darkness?.


What I wrote was probably much better than that. I spent a lot of time on that brochure. But hopefully you get the point. What I did was use words that said something the photo alone didn't express. I also put the reader in the mind of the soldier. To some small degree. I simply wrote in a way that engaged the reader's emotions.


Good DM writing does that all the time.


And yes Ryan Strome Jersey Youth , the new brochure beat control.


>> How this applies to the Web


When it comes to touching your reader on a personal level, the web offers more opportunity and potential than any other mass medium. Online, people respond immediately and positively to any sense that a web site has a personal voice. People love that someone is 'there?.


Where can you add these personal touches? Where can you reach people on an emotional level? Just about anywhere in the text. In headlines, subheads Jacob Trouba Jersey Youth , body text or links.


(By the way, don't start writing captions for all the images on your site. In a print brochure people generally look at the photos first, and then read the captions second. Not so online. Visitors to web sites look at the text first. They want to know if your site will give them what they are looking for.)


You'll be most successful with this personal approach if you use a light touch. Put the verbal hammer and exclamation points away. There's no need to shout. Just make sure the text sounds like it was written by a living, breathing Mika Zibanejad Jersey Youth , feeling human being. Don't just state the e in a way that touches the reader's emotions. Help them feel it, not just read it.


Things really begin to fly when you combine the proven principles of direct marketing with the personal potential of the web.


Spyware Removal - 3 Tips to actually prevent spyware Internet Articles | May 3, 2007
Most decent Anti Spyware solutions will do just fine when it comes to removing syware. Most spyware infections could have been avoided in the first place though, so let me present you 3 general tips to prevent yourself from becoming a spyware victim.

Besides the regular viruses Henrik Lundqvist Jersey Youth , spyware has become an important, but often underestimated internet threat. Although a decent Anti Spyware solution will do a good job when it comes to spyware removal, most infections could have been avoided in the first place. Let me present you 3 general tips to prevent yourself from becoming a spyware victim.

#1 Be aware of free downloads.

Binding spyware with free software is a popular strategy used by spyware distributors. Toolbars and online buddies are often used as a fancy way to convince people from installing their software, which often comes with bunch of hidden spyware attached. Thumb rule: never install something unless you absolutely need it and it comes from a trusted site and source. A lot of these spyware programs are offered to you by using flashy and often annoying pop-ups Artemi Panarin Jersey Youth , so enabling or installing a pop-up killer is often vital when trying to avoid online infections.

#2 Avoid file-sharing-networks.

Especially when it comes it downloading software. A lot of files being shared on these (illigal) networks contain malware like spyware and sometimes even viruses. Heck, even most of the clients needed to download files from these networks contain a bunch spyware themselves. Try to avoid sharing-networks in the first place. Especially watch out for ?non-media? files as they pose the greatest risk. If you?re downloading music: only open real mp3 or wma files and simply ignore and delete the other files that may have been downloaded. Make sure your virus scanner, anti spyware removal and firewall are all updated and running in the background to intercept possible infected downloads.

#3 Keep all your software updated.

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