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Selling To Your Affiliates Marketing Articles | February 28, 2005
Most the effort you put into marketing your products should be focused on your affiliates. Why? Because unless you have a big online store or are a recognized company Orange Roquan Smith Jersey , trying to sell outside your affiliate base is equal to Wal-Mart trying to sell to K-Mart and visa versa. Normally the people you are trying to sell to are at the same time trying to sell you something in return. So it makes more sense to focus on your own customers. Now I'm not saying to not sell outside your own base but don't neglect the customer who is standing right in front of you. They are already in your store but have not been convinced to buy anything. And they have not been convinced to buy anything because no sales clerk has approached them. And when one did approach them they were met by someone who themselves don't use the products.
So before you can successfully sell to your customers you must approve the products yourself. How can you tell me a weight loss product works great if you haven't even tried it yourself? Remember hair club for men? The founder was also a customer. A person who uses the product they are trying to sell is more believable then someone who is reading from a script. If you don't believe that then the next time someone tries to sell you something and makes a claim to the greatness of the product, ask them if they use it themselves. If they don't they will probably stutter. And if they do they will give you such a good sales pitch that you'll be convinced that you can't live without it. But all of this means nothing if you're products are something people don't want or can't use.
If you are in a marketing program that offers one time sales products then you can only sell to that customer once. For instance ebooks. There great but once you sell it to a person, that's it. Their not going to buy it again. Affiliate programs that offer a wide array of products will afford you a greater income especially if the products are things that people use on a regular basis. And when something gets used on a regular basis it gets used up. And after it's used up they will need to order more. Such things as cleaning products Orange Khalil Mack Jersey , phone service, internet provider, health care items Orange Walter Payton Jersey , food items just to name a few.